Privacy Policy

Hello Athena (“we”, “us”, or “our”) is a fashion boutique based in Accra, Ghana. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or contact us to place an order.

By using our website, you agree to the collection and use of information in accordance with this policy. Our practices comply with the Data Protection Act, 2012 (Act 843) of Ghana.

We collect the following types of personal information:

• Contact information:your name and WhatsApp phone number when you initiate an order enquiry.
• Order information:details of the products you enquire about, including size and quantity.
• Delivery information:your delivery address or preferred pickup location when confirmed via WhatsApp.
• Usage data:anonymous analytics data such as pages visited, time on site, and browser type (collected via Vercel Analytics). This data does not personally identify you.

We do not collect or store payment card details. All payments are handled directly (cash, Mobile Money) and no financial credentials pass through our website.

We use the information we collect to:

• Process and fulfil your order enquiries via WhatsApp.
• Communicate with you about your order status, availability, and delivery.
• Improve our website and product offerings through anonymous analytics.
• Respond to your questions or requests submitted via our contact page.

We do not use your personal information for automated decision-making or profiling.

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Delivery partners:if we use a third-party courier to deliver your order, we will share only the information necessary (name, address, phone number) to complete delivery.
• Legal obligation:if required by Ghanaian law or a lawful order from a competent authority.

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, typically for the duration of your order and any follow-up enquiries. WhatsApp conversation history is subject to WhatsApp’s own retention and privacy policies.

Our website uses minimal, privacy-respecting tracking:

• Vercel Analytics:anonymous, aggregated usage data. No personally identifiable cookies are set.
• Local storage:your cart and wishlist are stored locally in your browser and never sent to our servers.

We do not use advertising cookies or third-party tracking pixels.

Under the Data Protection Act, 2012 (Act 843), you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Withdraw consent for us to use your information at any time.

To exercise any of these rights, please contact us via the details below.

We take reasonable precautions to protect your personal information. Our website is served over HTTPS, and we do not store sensitive personal data on our servers beyond what is necessary. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: